Faced with increasing management difficulties, several municipal campsites were on the verge of closing. Due to a lack of qualified staff, financial resources, or a tourism strategy, these facilities are becoming a burden for their municipalities. However, a bold choice has turned the situation around: outsourced management with CAMPING-CAR PARK and its CAMPING DE MON VILLAGE network.
Let's look back at four concrete experiences that show how this partnership has been a real catalyst for revival.
In all these towns, there was a common issue: managing the campsite had become a problem. Random recruitment, lack of internal skills, declining visitor numbers... Mireille Conte Jaubert, Mayor of Saint-Médard-de-Guizières said: « We were going from failure to failure with the people recruited to look after the campsite. » It was a dead end that even threatened permanent closure.
CAMPING-CAR PARK was able to offer a turnkey solution tailored to the needs of local authorities:
This partnership has allowed the towns to refocus on their core missions without giving up their tourist accommodation.
"Thanks to our collaboration with Camping-Car Park, we have been able to revitalise our campsite by simplifying its management while increasing visitor numbers."
Aurélien Thébert, Mayor of Le Pertre (35)
Outsourcing part of its management to Camping-Car Park for a municipal campsite is never a trivial decision. The elected officials had to convince their municipal councils, sometimes sceptical, of the advantages of this approach. But the transparency, the arguments and the results obtained quickly won them over.
« Today, we have a majority of residents who understand and support this choice » reports MIREILLE CONTE JAUBERT, mayor of Saint-Médard-de-Guizières.
The campsite has once again become an asset for the town, and no longer a cost item or a source of discord.
Being in partnership with Camping-Car Park enables a real tourism revival. In the town of Le Pertre, almost 7,000 tourists were welcomed in 2023, with very positive feedback from both travellers and local businesses. The impact on the economy is tangible: more customers for businesses, better parking organisation, an international clientele attracted by quality services.
The CAMPING-CAR PARK network, with its digital platform and national and European visibility, plays a key role in this renewed appeal. It allows campsites to get out of anonymity and benefit from a community of loyal travellers.
The quality of the facilities is another strong point. The sites are designed to be functional, aesthetically pleasing and environmentally friendly. Ponds, cycle paths, spacious and well-maintained pitches: everything is done to offer a pleasant stay in a preserved natural setting.
Some towns have even obtained the PREMIUM GREEN Label, which recognises sites committed to responsible tourism. A great recognition for the municipal teams and a guarantee of quality for travellers.
« Visitors particularly appreciate the cleanliness of the sanitary facilities and the maintenance of the green spaces. We hope that this label will help us attract even more travellers. »
François-Xavier KISTNER, Deputy Mayor of Ligueil
Another advantage of the partnership with CAMPING-CAR PARK is its responsiveness. Technical problems are dealt with quickly, without involving the municipal teams. This increases user satisfaction and peace of mind for elected officials, who know they can count on a reliable partner.
The effectiveness of the solution has even led several towns to officially recommend CAMPING-CAR PARK to other local authorities looking for solutions for their struggling campsites.
CAMPING-CAR PARK is not just a manager: it is a partner for tourism revival for the regions. By providing its expertise, its network and its technology, it enables municipalities to save their campsite, to attract a diverse clientele, and to boost their local economy without complicating municipal management.
For towns wishing to modernise their offer while preserving their values, this collaborative model is an opportunity to be seized.
Looking to breathe new life into your campsite? Discover CAMPING-CAR PARK's solutions and contact us to explore together the best way to revitalize your site.
And for carefree travel, remember to book your stopovers with the CAMPING-CAR PARK app!
