Faced with growing management difficulties, several municipal campsites were on the verge of closure. Lacking qualified staff, financial resources, or a tourism strategy, these facilities were becoming a burden for their communities. However, a bold decision helped reverse the situation: outsourcing management to CAMPING-CAR PARK. and its CAMPING DE MON VILLAGE network.
A look back at four concrete experiences that show how this partnership has been a real lever for rebirth.
In all these municipalities, a common observation: the management of the campsite had become problematic. Hazardous recruitment, lack of internal skills, drop in attendance... Mireille Conte Jaubert , Mayor of Saint-Médard-de-Guizières : "We were going from failure to failure with the people hired to take care of the campsite." A deadlock that even threatened permanent closure.
CAMPING-CAR PARK was able to offer a turnkey solution, adapted to the needs of communities:
This partnership has allowed the municipalities to refocus on their missions without giving up their tourist reception offer.
"Thanks to our collaboration with Camping-Car Park, we were able to breathe new life into our campsite by simplifying its management while increasing its attendance."
Aurélien Thébert, Mayor of Le Pertre (35)
Outsourcing part of the management of a municipal campsite to Camping-car Park is never a trivial decision. Elected officials had to convince their sometimes skeptical municipal councils of the benefits of this approach. But the transparency, the arguments, and the results quickly won support.
"Today, we have a majority of residents who understand and support this choice," reports MIREILLE CONTE JAUBERT, mayor of Saint-Médard-de-Guizières .
The campsite has once again become an asset for the community, and no longer an expense or a source of discord.
Partnering with Camping-Car Park allows for a real boost in tourism. In the town of Le Pertre , nearly 7,000 tourists were welcomed in 2023 , with very positive feedback from travelers and local businesses alike. The impact on the economy is tangible: more customers for businesses, better parking organization, and an international clientele attracted by quality services.
The CAMPING-CAR PARK network, with its digital platform and national and European visibility , plays a key role in this renewed attractiveness. It allows campsites to emerge from anonymity and benefit from a community of loyal travelers.
The quality of the facilities is another strong point. The sites are designed to be functional, aesthetically pleasing, and environmentally friendly. Ponds, cycle paths, spacious and well-maintained pitches: everything is designed to offer a pleasant stay in a preserved natural setting.
Some municipalities have even been awarded the PREMIUM GREEN Label , which recognizes sites committed to responsible tourism. This is a great recognition for municipal teams and a guarantee of quality for travelers.
"Visitors particularly praise the cleanliness of the restrooms and the upkeep of the green spaces. We hope this label will help us attract even more travelers."
François-Xavier KISTNER, Deputy Mayor of Ligueil
Another advantage of the partnership with CAMPING-CAR PARK: responsiveness. Technical issues are addressed quickly, without involving municipal teams. This increases user satisfaction and peace of mind for elected officials, who know they can count on a reliable partner.
The effectiveness of the solution has even led several municipalities to officially recommend CAMPING-CAR PARK to other communities looking for solutions for their struggling campsites.
CAMPING-CAR PARK is not just a manager: it is a tourism recovery partner for the regions. By providing its expertise, network and technology, it allows municipalities to save their campsites , attract a diverse clientele , and boost their local economy without complicating municipal management.
For municipalities wishing to modernize their offerings while preserving their values, this collaborative model is an opportunity to be seized.
Want to breathe new life into your campsite? Discover CAMPING-CAR PARK's solutions and contact us to discuss the best way to revitalize your site.
And to travel in complete freedom, remember to book your stops with the CAMPING-CAR PARK app!
