In the heart of the Cher département, the commune of Bruère-Allichamps is quietly making a name for itself as a model for motorhome accommodation in France. Since 2017, the CAMPING-CAR PARKreception area, set up on the former municipal campground, has attracted many travelers every year in search of nature, heritage and reliable services. Roger Portmann, deputy mayor, looks back on a collaboration that began nearly ten years ago.
"For several years now, we have been working with CAMPING-CAR PARKas a true partnership between the commune and the supplier," explains Roger Portmann. Although a few technical adjustments have been necessary over the years, the results are still very positive: the site is self-financing, and the revenues generated enable us to undertake local projects.
The very operation of the area reflects the fundamental values of CAMPING-CAR PARK:
"The grocery store next to the rest area is doing very well, thanks to motorhome owners. We're seeing a change in behavior: travelers are stopping off, buying locally and taking an interest in the village", emphasizes the deputy.
The regular arrival of motorhome users and the increase in the number of visitors to the site have created a significant local economic dynamic. While the revenues generated directly by the site are important for the municipality, spending in local shops - grocery stores, bakeries and restaurants - also contributes to the municipal budget. This vitality has made it possible to undertake a number of projects, including the installation of children's play equipment and the study of a future City Stadium for the village's young people and adults. These facilities will help improve the quality of life for local residents, while supporting the development of responsible tourism.
With essential services available 24 hours a day (water, electricity, drainage, wifi), the site offers users comfort and autonomy, while limiting the impact on municipal finances. "Before, services were free, but this weighed heavily on the municipal budget. Today, the commune no longer has to bear this burden," notes Roger Portmann.
Located in a large wooded park, just 400 meters from the village, the Bruère-Allichamps caravan park offers a pleasant setting with 100 m² pitches. On the banks of the Cher river, walkers will appreciate the proximity of hiking trails and services: bakery, mini-market, bar-tabac, hairdresser and restaurants.
The commune itself is distinguished by its rich heritage:
The CAMPING-CAR PARK model, far from being just a buzzword, has been put into practice here. The site contributes to the village's economic vitality, while blending soberly into the local landscape. "It's a formula that works, that relieves the town hall, and that contributes to the attractiveness of the village", concludes Roger Portmann.
A partnership that proves that, with the right tools, motorhome tourism can be a real opportunity for local areas.
Whatservices are available at the Bruère-Allichamps service area?
The service area offers drinking water, electricity, drainage, wifi and 24-hour access. Spacious pitches in a wooded setting.
What shops are within easy reach of the rest area?
Within 400 m of the rest area, you'll find a bakery, a mini-market, a bar-tabac, a hairdresser and restaurants, all of which contribute to the local economy.
What can you visit in Bruère-Allichamps?
Among the must-sees: the Centre de la France column, Noirlac Abbey, Saint-Etienne Priory and the Châteaux of Chateaufer and Meillant.
Is the site suitable for longer motorhome stays?
Yes. Its comprehensive facilities, natural environment and proximity to shops make it ideal for longer stays.
