For the past two years, the commune of Bapaume in the Pas-de-Calais department has been home to a motorhome park managed by CAMPING-CAR PARK. Accessible all year round, the site seems to have found its audience, with an occupancy rate of over 70% throughout the year.
The site is located close to shops and not far from a main road, making it attractive to campervanners passing through the region. According to the mayor's office, the economic spin-offs for downtown merchants are positive, and a second site is under consideration.
For the past two or three years, evenings have been busier at the Le Chti Savoyard restaurant. The manager, Jeremy, has seen a noticeable increase in the number of visitors, especially on the traditionally quieter days since the new CAMPING-CAR PARK in Bapaume has been set up. "We're seeing camper van customers arriving in the early evening. That wasn't the case before."
He estimates that these travellers represent around 10% of his clientele. To welcome them, he offers them a 10% discount on presentation of their CAMPING-CAR PARK card: "It's a simple gesture that builds loyalty. They talk to each other about it."
In addition, he has decided to set up a carwash in the town, to clean the roofs of motorhomes: "It's a rare service in rural areas. Motorhome owners appreciate it."
The site seems to be breathing new life into this Pas-de-Calais commune, where welcoming passing travelers is becoming an opportunity for local players.
The municipality is not hiding its satisfaction. The mayor of Bapaume points out that the site has been more successful than expected. According to feedback from shopkeepers, the regular flow of motorhome visitors is a real boost to the local economy.
Working with CAMPING-CAR PARK enables the local authority to structure the reception of travelers without having to invest heavily in heavy infrastructure. Thanks to turnkey management - installation, maintenance, promotion - the town benefits from a reliable, attractive service without adding to its costs.
For motorhome owners, the benefits are just as tangible: secure 24-hour access, comprehensive services (water, electricity, oil change), transparent pricing, and the possibility of booking in advance with the Pack'Privilèges. Travel in complete autonomy and comfort.
