Nestled along the banks of the Rhône River, La Voulte-sur-Rhône is a charming Ardèche town that attracts visitors from far and wide. Since 2020, it has been home to a motorhome stopover area managed by CAMPING-CAR PARK. This strategic choice was driven by a desire to provide better facilities for touring travellers while supporting the local economy.

“The arrival of the motorhome area was warmly welcomed by local residents, and especially by shopkeepers. Restaurants and small businesses are reaping the full benefits, and it’s working remarkably well.” Bernard Brottes, Mayor of La Voulte-sur-Rhône

Creating this site has proven to be a true driver of economic vitality. In 2024, direct spending generated by visiting motorhome owners exceeded €201,000—a figure that speaks for itself.

Before CAMPING-CAR PARK: untapped potential

Before 2020, the town's approach to hosting motorhome travelers was neither optimized nor structured. The available space lacked comfort, modern amenities, and 24/7 accessibility.

“The site in Lamalou-les-Bains, for example, was underutilised. Due to a lack of comfort and proper management, visitor numbers were low. As a result, the town saw little economic return despite its potential.” Bernard Brottes

This widely shared assessment prompted the municipal team to seek a trusted partner capable of delivering a turnkey solution.

A proven concept

By choosing CAMPING-CAR PARK, the municipality opted for an all-in-one solution: equipment installation, remote management, 24/7 access via the Access Card or Digital Pass, cashless payments, and more.

“We found a complete answer to our needs: modern management, quality facilities, and ease of access for users.”

Thanks to joining the CAMPING-CAR PARK network, motorhome owners know they can rely on a comfortable, secure, year-round welcome. With the Privilege Pack, they can even book their pitch in advance, ensuring a guaranteed spot even during peak season.

Increased footfall… and tangible benefits

Since the site was established, the results speak for themselves:

• 66% annual occupancy rate
• Average rating of 3.8/5 given by users
• Over €200,000 in economic impact in a single year

Local shops and businesses are the first to benefit from this influx of visitors. From bakeries and cafés to butchers and open-air markets, motorhome owners directly support the local economy.

“Thanks to CAMPING-CAR PARK, we have gained visibility, structured our hosting offer, and our local businesses are clearly feeling the benefits.”

‍